Paid Content - Paid Services

The Internet market for paid content and paid services continually grows in significance, adding new meaning to the word "e-commerce". Business models regarding the range of premium digital contents or digital services, which, solely financed through advertising, were not possible or broke down in earlier times, can now be realized economically through "Paid Content" or "Paid Services". This study provides insights into "Paid Content" and "Paid Services" gained through empirical analysis of provider-, clientand revenue data. Results are presented from one of the first studies which predicts online market development, market features and business models for "paid content" and "paid services" not only on the basis of consumer interviews but also on the basis of actual data on revenue.